For lash and brow studios

Booking software for lash and brow studios.

Full sets, fills and brow appointments with their real time. New clients get a patch test first, regulars get a reminder when a fill is due, and deposits keep no-shows off your book.

Enquire See a live salon

No contract. No commission on your clients.

Lash artist applying extensions with tweezers under a ring light, client lying back, blush tones

Brow threading in progress, close crop, natural light

One system for every kind of lash and brow studio.

Lash studios.Full sets, fills and removals, with fills reminded on schedule.

Brow bars.Short services back to back and walk-ins on the same calendar.

Threading.Quick services, fast checkout and regulars who come every few weeks.

AI that runs the front desk and answers to you.

For your clients

Clients text. It books.

Clients text the studio the way they always have. The AI front desk knows a fill from a full set, offers only times that are really free, and books once the client says yes. New clients are booked a patch test first.

How the AI front desk works

A client texting on their phone (Lash & brow)

MMarigold Lash & BrowAI front desk

Hiii can I get a fill with Amara this week?

Amara has Wednesday at 11:00 or Friday at 5:30. A 2-week fill is 1 hr, $70. Which works?

Friday 5:30

Booked: lash fill with Amara, Friday 5:30 pm. Come with clean lashes, no mascara!

For you

Ask your studio anything.

Who’s overdue for a fill? Which artist has space on Saturday? Move Amara’s 5:30 to Monday. It answers from your own calendar and sales, and shows you every change before it makes it.

Already use ChatGPT or Claude? Sign it in to your studio and ask from there, with only the access you allow.ChatGPTClaudeOther assistants

How the assistant works

The owner at the front desk, looking at their phone between clients (Lash & brow)

AssistantOwner only

Who’s overdue for a fill?

9 clients are past three weeks since their last fill. Should I text each of them a time with their artist?

Send textsNot now

Quinn, the voice receptionistAnswers the phone while your hands are full of lashes. Available as an add-on.

Built for how a lash and brow studio actually runs.

Friday11 appointmentsLiveDayWeek+ New

12p1p2p3p4p5p

Amara4 appts

12pDeposit paidClassic full setEllaCompleted

2pLash fill (2 weeks)RosaIn service

3:15pBooked by textLash fill (2 weeks)TayConfirmed

5:30pPatch test · New clientConfirmed

Lin3 appts

12pHybrid full setKiaCompleted

2:30pLash fill (3 weeks)BriConfirmed

4pDeposit paidClassic full setMoConfirmed

Sasha4 appts

12:30pBrow lamination · GiaCompleted

1:30pWalk-inBrow shape and tint · Walk-inChecked in

2pThreading · PiaIn service

3pBrow lamination · LivConfirmed

Fills on schedule.When a fill is due, the client gets a reminder with a link to book their usual artist.

Patch tests first.New clients are booked a short patch test before their first full set.

Deposits that stop no-shows.Ask for a deposit on full sets, and charge your no-show fee from the appointment in one tap.

Every service its real time.A classic set, a hybrid set and a brow tint each take the time they really take.

Walk-ins for brows.Brow and threading walk-ins go on the same calendar as booked lash clients.

Gift cards.Gift cards for birthdays and bridal parties, sold on your booking page.

Keep your card reader. We connect to it for free.

booqwell works with Clover, CardChamp (CardPointe), Square, Dejavoo and Stripe. You keep your merchant account, your terminal and your rates: the card is taken on your own terminal and recorded in booqwell with the tip and the specialist, and booqwell adds nothing per transaction. On Clover and CardChamp, card on file and no-show fees are set up with our team.

How the processor connection works

CloverKeep your Clover; card on file and no-show fees SquareKeep Square for payments DejavooThe terminals many nail salons use CardChampCardPointe terminals; card on file and no-show fees StripeStripe Terminal readers Use another processor?Request it. We add processors as salons ask for them.

Moving from GlossGenius, Vagaro, Booksy or Square?

We bring your clients, upcoming appointments, services and prices across with you on an included setup call. Most studios are live within a week, and your old system keeps running until you’re ready.

How switching works

Priced per location. No cut of your sales.

We quote booqwell per location for your studio. No commission on your clients and no markup on card payments.

Ask for pricing

A lash studio owner showing a client her new lashes in a hand mirror

Illustrative photo

Picture your studio on booqwell

Your book fills while you work.

Fills come back on schedule without you chasing anyone. New clients have their patch test done before the big appointment. Deposits keep the no-shows away. You spend the day on lashes, not on your phone.

Fills reminded on schedule
Patch tests booked first
Deposits on full sets

Request a free demo See a live salon

Lash and brow questions

Can you remind clients when a fill is due?: Yes. Set how many weeks a fill lasts, and booqwell texts the client a link to book their usual artist when it’s due.
Can new clients be booked a patch test first?: Yes. A first full set can require a short patch test, booked at least a day before.
Can I take deposits?: Yes. Ask for a deposit on full sets and charge your no-show fee from the appointment in one tap. Clients see your policy before they book.
Can clients book by text?: Yes. Clients text your studio and the AI front desk books, moves or cancels on your real calendar. Nothing is booked until the client confirms, and any artist can take over the conversation.
Do you charge me when a new client books?: No. There is no marketplace, so there is no new-client fee. Clients book on your studio’s own address and stay your clients.