Do I have to change my card processor?

No. booqwell works with Clover, CardChamp (CardPointe), Square, Dejavoo and Stripe. You keep your merchant account, your terminal and your rates; the card is taken on your terminal and recorded in booqwell, and booqwell adds nothing per payment.

What does the AI front desk actually do?

Clients text your salon and it books, reschedules or cancels on your real calendar. Nothing is booked until the client confirms, and anyone on your team can take over the conversation.

Will you list my salon in a marketplace?

No. There is no marketplace, so there is no new-client fee. Clients book on your own address.

How long does switching take?

Most salons are live within a week. We move your clients, upcoming appointments, services and gift card balances with you on a setup call.

No. booqwell is month to month.

The AI-powered booking platform for salons and spas.

An AI front desk that books, reschedules and reminds your clients, on a system where you keep your own card processor, your client list and one price per location.

Ask for pricing See a live salon

No contract · No per-staff fee · No commission on your clients

A nail technician painting a client’s nails with blush gel at a light wood table, polish shelves behind

Built for the people behind the chair.

Nail technician
Salon owner
Barber
Hair colourist
Massage therapist
Lash artist
Front desk
Esthetician
Tattoo artist
Spa manager

AI that runs the front desk and answers to you.

For your clients

Clients text. It books.

Other booking apps help clients find a salon. booqwell’s AI works on your own account: clients text your salon the way they always have, it checks the real calendar, offers only times that are really free, and books once they say yes. Anyone on your team can step in.

How the AI front desk works

A young woman texting on her phone on a morning commuter train

MMarigold BeautyAI front desk

Can I move my Friday gel mani to Saturday?

Riley has Saturday at 11:00 or 2:30. Which works?

2:30 please

Done: gel manicure with Riley, Saturday 2:30 pm. See you then!

For you

Ask your salon anything.

How did Saturday go? Who hasn’t been back? Move Maria’s 3 pm to 4. It answers from your own calendar and sales, and shows you every change before it makes it.

Already use ChatGPT or Claude? Sign it in to your salon and ask from there, with only the access you allow.ChatGPTClaudeOther assistants

How the assistant works

A salon owner at the front desk, looking at his phone between clients

AssistantOwner only

How did Saturday go?

31 appointments, 2 no-shows. Riley was fully booked.

Move Maria’s 3 pm to 4

Move Maria Lopez’s gel fill with Sam from 3:00 to 4:00 and text her?

ConfirmNot now

Add-on · Quinn, the voice receptionistAnswers the phone when everyone is busy with a client. An add-on for any location.

The calendar

One live calendar at the center of it all.

Online bookings, texts to the AI, phone calls and walk-ins all land on the same calendar, on every screen at once. Your team checks clients in, checks them out and sees their day.

Online bookings land as they happen
Walk-ins in one tap
Checkout on your own terminal

Wed, Jun 416 appointmentsLiveDayWeek+ New

9a10a11a12p1p2p3p4p

Riley Park6 appts

9aSignature Gel ManicureMaya ChenCompleted

10aBuilder Gel OverlayJordan RiveraCompleted

11:15aDeluxe Spa PedicurePriya AnandIn service

1:30pGroupSignature Gel Manicure · Elena Soto · Group of 3Confirmed

2:30pBuilder Gel OverlayHana KimBooked

4pSignature Gel Manicure · Rosa MéndezBooked

Sam Ortiz5 appts

Blocked out

9:30aClassic Lash SetAisha BelloCompleted

11:30aLash FillGrace LiuIn service

12:45pBrow Lamination · Nadia FaroukBooked

1:45pLash FillMei TanakaBooked

3pClassic Lash SetOlivia ParkBooked

Tara Lin5 appts

Lunch

9:15aSpa Pedicure · Nina RossiCompleted

10:30aGel FillLucía OrtizCompleted

1pBy textAcrylic Full SetDana WhitfieldConfirmed

2:30pBooked onlineGel ManicureMaya ChenConfirmed

3:45pBy phoneSpa Pedicure · Kiara RossBooked

New booking, onlineNadia Farouk · Brow lamination · 12:45 PM with Sam

Booked by text · AI front deskDana Whitfield · Acrylic full set · 1:00 PM with Tara

Group booking, onlineElena Soto · group of 3 · 1:30 PM with Riley

Booked from your Instagram linkMei Tanaka · Lash fill · 1:45 PM with Sam

Booked at the front deskHana Kim · Builder gel overlay · 2:30 PM with Riley

New booking, onlineMaya Chen · Gel manicure · 2:30 PM with Tara

Rebooked from a reminderOlivia Park · Classic lash set · 3:00 PM with Sam

Booked by phone · QuinnKiara Ross · Spa pedicure · 3:45 PM with Tara

Booked in the client portalRosa Méndez · Gel manicure · 4:00 PM with Riley

See the calendar

Live floor

Your salon day, live in 3D.

The same calendar, as a little 3D salon. Clients check in and wait on the couch, technicians come out to greet them, and a walk-in appears the moment it’s booked.

Live demo · sample data

Staff right now

LinhWith client
Maya · Dip powder · done 11:25 am
TracyWith client
Grace · Acrylic full set · done 11:42 am
MaiBreak
Staff room · Next: Olivia · Gel removal + gel at 12:05 pm
RileyWith client
Kim R. · Classic manicure · done 11:20 am
SamWith client
Rosa · Spa pedicure · done 12:07 pm
KimWith client
Zoe · Spa pedicure · done 11:45 am

Play with the 3D demo

A barber in a sky-blue shirt finishing a fade, client in a black cape

Who it’s for

One system for every kind of salon.

Each business gets the parts it needs: add-ons and parties for nail salons, walk-ins for barbers, couples rooms for spas.

Nail salons Hair salons Barbershops Spas Massage Lash & brow Waxing Med spas Fitness & yoga Tattoo & piercing Tanning Pet grooming

Payments

Keep your processor. We connect to it for free.

Free integration with the card processor you already use. You keep your merchant account, your terminal and your payouts. booqwell adds no fee per transaction.

CloverKeep your Clover; card on file and no-show fees CardChampCardPointe terminals; card on file and no-show fees SquareKeep Square for payments DejavooThe terminals many nail salons use StripeStripe Terminal readers Use another processor?Request it. We add processors as salons ask for them.

All integrations

A client tapping a card on a countertop terminal at a salon front desk

Everything you need to run the salon.

See all features

Online bookingYour own booking address, with add-ons and groups.

Live calendarDay and week by specialist, on every screen at once.

Checkout and card on fileTips, retail, rebooking, no-show fees.

RemindersEmail and text, sent for you.

AI front deskClients text; it books on the real calendar.

Owner assistantAsk about the salon; confirm any change.

Staff and locationsSchedules, cover days and commission.

Gift cardsDesigned certificates, online and at the desk.

A salon owner turning the door sign at opening time, the empty salon behind her

You own the business

Your clients, your processor, your address.

$0commission on new clients

0%added to your card payments

1flat price per location

1 weekto go live, on average

No marketplace: we don’t list you next to the salon down the street
yoursalon.booqwell.com, your own booking address
Export your client list any time, from Settings

Pricing

One price per location, quoted for your salon. No per-staff fee.

Tell us about your salon and we reply with a price within one business day. No contract, nothing added to your card payments.

Ask for pricing

The owner of Lotus Nail Studio in front of the salon’s polish wall — **Owner, Lotus Nail Studio**Shadyside, Pittsburgh

We move you over

Clients, appointments, services and gift cards come with you.

We do the move with you on a setup call, from Booker, Vagaro, Square or Fresha.

Clients and visit historyUpcoming appointmentsServices and pricesGift card balances

How switching works

A salon owner and an onboarding helper talking at a small table, a laptop and coffee between them

Questions owners ask first

Do I have to change my card processor?: No. booqwell works with Clover, CardChamp (CardPointe), Square, Dejavoo and Stripe. You keep your merchant account, your terminal and your rates; the card is taken on your terminal and recorded in booqwell, and booqwell adds nothing per payment.
What does the AI front desk actually do?: Clients text your salon and it books, reschedules or cancels on your real calendar. Nothing is booked until the client confirms, and anyone on your team can take over the conversation.
Will you list my salon in a marketplace?: No. There is no marketplace, so there is no new-client fee. Clients book on your own address.
How long does switching take?: Most salons are live within a week. We move your clients, upcoming appointments, services and gift card balances with you on a setup call.
Is there a contract?: No. booqwell is month to month.

A busy Saturday in a mid-sized salon seen from the doorway