For pet groomers

Booking software for pet groomers.

Every pet has a profile, every owner can book for several pets, and services are priced by size. Clients get a text when their dog is ready, and a reminder when the next groom is due.

Enquire See a live salon

No contract. No commission on your clients.

Groomer brushing a fluffy golden doodle on a grooming table, dog calm, butter tones

Mobile grooming van interior with a small terrier in a towel

One system for every kind of grooming business.

Grooming salons.Several groomers and tables, services by size and drop-off times that fit.

Mobile groomers.Clients book at their address and you see the day’s route in order.

AI that runs the front desk and answers to you.

For your clients

Clients text. It books.

Owners text the salon the way they always have. The AI front desk knows each pet, picks the right service and size, and books once the owner says yes. Two dogs? It books both.

How the AI front desk works

A client texting on their phone (Pet grooming)

MMarigold Pet GroomingAI front desk

Can Biscuit come in for a full groom next week?

Of course! Kai has Tuesday at 9:00 drop-off. A full groom for Biscuit is about 2 hours, $90. Shall I book it?

Yes please 🐶

Booked: full groom for Biscuit with Kai, Tuesday 9:00 am. We’ll text you when he’s ready.

For you

Ask your salon anything.

Which dogs are overdue? Who’s free for a nail trim at three? Move Biscuit to Kai’s Thursday. It answers from your own calendar and sales, and shows you every change before it makes it.

Already use ChatGPT or Claude? Sign it in to your salon and ask from there, with only the access you allow.ChatGPTClaudeOther assistants

How the assistant works

The owner at the front desk, looking at their phone between clients (Pet grooming)

AssistantOwner only

Which dogs are overdue for a groom?

23 dogs are past their usual 6 weeks. Should I text their owners a time with their usual groomer?

Send textsNot now

Quinn, the voice receptionistAnswers the phone while you’re elbow-deep in a bath. Available as an add-on.

Built for how a grooming salon actually runs.

Tuesday10 appointmentsLiveDayWeek+ New

9a10a11a12p1p2p

Kai3 appts

9aFull groom (large)BiscuitIn service

11:30aBath and brushPepperConfirmed

1pBooked by textFull groom (small)LunaConfirmed

Rosa4 appts

9aBath and brushMaxCompleted

10aWalk-inNail trim · Walk-inChecked in

10:30aSame owner as BellaFull groom (small)CocoIn service

12pSame owner as CocoFull groom (small)BellaConfirmed

Van (mobile)3 appts

9:30aAt owner’s homeFull groom (medium)RockyCompleted

11:30aAt owner’s homeBath and brushDaisyConfirmed

1:30pAt owner’s homeFull groom (large)BearConfirmed

Pet profiles.Breed, size, weight, temperament and notes for each pet, there every time they come in.

Several pets per owner.One owner books for two or three dogs in one go, each with their own service.

Services by size.Price and time by size, so a large dog books the time it really needs.

Ready for pick-up texts.Owners get a text when their pet is ready, and a reminder when the next groom is due.

Mobile routes.Mobile groomers see the day’s visits in order, at each owner’s address.

No-show fees.Ask for a card at booking and charge your no-show fee in one tap.

Keep your card reader. We connect to it for free.

booqwell works with Clover, CardChamp (CardPointe), Square, Dejavoo and Stripe. You keep your merchant account, your terminal and your rates: the card is taken on your own terminal and recorded in booqwell with the tip and the specialist, and booqwell adds nothing per transaction. On Clover and CardChamp, card on file and no-show fees are set up with our team.

How the processor connection works

CloverKeep your Clover; card on file and no-show fees SquareKeep Square for payments DejavooThe terminals many nail salons use CardChampCardPointe terminals; card on file and no-show fees StripeStripe Terminal readers Use another processor?Request it. We add processors as salons ask for them.

Moving from MoeGo, DaySmart Pet, Square or a paper book?

We bring your clients, their pets, upcoming appointments, services and prices across with you on an included setup call. Most salons are live within a week, and your old system keeps running until you’re ready.

How switching works

Priced per location. No cut of your sales.

We quote booqwell per location for your salon. No commission on your clients and no markup on card payments.

Ask for pricing

A pet groomer handing a freshly groomed dog back to its owner

Illustrative photo

Picture your salon on booqwell

Happy dogs, owners who come back.

Every pet’s notes are there before they’re on the table. Owners book two dogs in one go and get a text when they’re ready. Regulars are reminded when the next groom is due. You spend the day with the dogs, not the phone.

Pet profiles with notes
Ready-for-pick-up texts
Several pets, one booking

Request a free demo See a live salon

Pet grooming questions

Can I keep notes on each pet?: Yes. Each pet has a profile with breed, size, weight, temperament and notes, shown on every booking.
Can an owner book for more than one pet?: Yes. One owner books for several pets in one go, each with their own service and groomer.
Can I price services by size?: Yes. Set a price and a length for each size, so large dogs book the time they really need.
Do you support mobile grooming?: Yes. Clients book at their address, and you see the day’s visits in order.
Can clients book by text?: Yes. Clients text your salon and the AI front desk books, moves or cancels on your real calendar. Nothing is booked until the client confirms, and anyone on your team can take over the conversation.
Do you charge me when a new client books?: No. There is no marketplace, so there is no new-client fee. Clients book on your salon’s own address and stay your clients.

Freshly groomed dog sitting proudly by the salon door, soft background