For tanning studios

Booking software for tanning studios.

Spray tans, bed sessions, packages and memberships on one calendar. Clients book the night before an event, get prep tips by text, and pay on your own terminal.

No contract. No commission on your clients.

Spray-tan artist in a pop-up tent misting a client's back, butter-yellow light
MMarigold Tan·Choose a tan
TanTimePrice
Custom spray tan20 min$45
Express spray tan15 min$40
Bridal spray tan30 min$60
Bed session12 min$15
Mobile spray tan30 min$75
Packages:5 spray tans · $195Unlimited beds · $39 a month
Mobile tanning kit being unpacked in a client's home

One system for every kind of tanning business.

Spray tan studios.Short tans back to back, prep tips by text and packages for regulars.
Mobile tanning.Clients book a tan at their address; you see the day’s visits in order.

AI that runs the front desk and answers to you.

For your clients

Clients text. It books.

Clients text the studio the way they always have. The AI front desk suggests the right day before their event, books the tan, and sends prep tips once the client says yes.

How the AI front desk works
A client texting on their phone (Tanning)
MMarigold TanAI front desk
For you

Ask your studio anything.

How many package tans are unused? Who has a wedding this weekend? Move Brooke’s 5:20 to Ana. It answers from your own calendar and sales, and shows you every change before it makes it.

Already use ChatGPT or Claude? Sign it in to your studio and ask from there, with only the access you allow.ChatGPTClaudeOther assistants
How the assistant works
The owner at the front desk, looking at their phone between clients (Tanning)
AssistantOwner only
Quinn, the voice receptionistAnswers the phone while you’re in the tan booth. Available as an add-on.

Built for how a tanning studio actually runs.

Friday12 appointmentsLiveDayWeek+ New
2p3p4p5p6p
BR
Brooke5 appts
2pCustom spray tan · KellyCompleted
2:30pBridal partyBridal spray tan · MariaCompleted
3:10pBridal partyBridal spray tan · JessIn service
4:30pCustom spray tan · LouConfirmed
5:20pBooked by textCustom spray tan · DanaConfirmed
AN
Ana3 appts
2:15pExpress spray tan · AmyCompleted
3:30pPackage 3 of 5Custom spray tan · TiaIn service
5pAt client’s homeMobile spray tan · ErinConfirmed
BE
Bed 14 appts
2pUnlimitedBed session · RobCompleted
2:30pWalk-inBed session · Walk-inChecked in
3:30pUnlimitedBed session · CassIn service
4:15pBed session · NiaConfirmed
Spray tans and beds.Book spray tans with an artist and bed sessions by the bed, on one calendar.
Packages and memberships.Sell tan packages and unlimited bed memberships, and count them as clients come in.
Prep tips by text.Clients get prep and aftercare tips by text when they book.
Mobile tans.Clients book a tan at their address, and you see the day’s visits in order.
Bridal parties.Book a whole bridal party for the same morning in one booking.
Gift cards.Gift cards for birthdays and vacations, sold on your booking page.

Keep your card reader. We connect to it for free.

booqwell works with Clover, CardChamp (CardPointe), Square, Dejavoo and Stripe. You keep your merchant account, your terminal and your rates: the card is taken on your own terminal and recorded in booqwell with the tip and the specialist, and booqwell adds nothing per transaction. On Clover and CardChamp, card on file and no-show fees are set up with our team.

How the processor connection works

Moving from Sunlync, TanTrack, Square or Vagaro?

We bring your clients, upcoming appointments, packages and memberships across with you on an included setup call. Most studios are live within a week, and your old system keeps running until you’re ready.

Priced per location. No cut of your sales.

We quote booqwell per location for your studio. No commission on your clients and no markup on card payments.

Ask for pricing
A spray tan studio owner chatting with a client after her session
Illustrative photo
Picture your studio on booqwell

Every glow booked at the right time.

Clients book the right day before their event, with prep tips sent for you. Packages and memberships count themselves. Bridal parties book in one go. You spend the day tanning, not texting.

  • Prep tips sent for you
  • Packages counted
  • Bridal parties in one booking

Tanning questions

Can I book beds as well as spray tans?
Yes. Spray tans book with an artist, bed sessions book by the bed, and both sit on one calendar.
Do you do packages and memberships?
Yes. Sell tan packages and monthly memberships, and booqwell counts visits as clients come in.
Can I do mobile tans?
Yes. Clients book a tan at their address, and you see the day’s visits in order.
Can clients book by text?
Yes. Clients text your studio and the AI front desk books, moves or cancels on your real calendar. Nothing is booked until the client confirms, and anyone on your team can take over the conversation.
Do you charge me when a new client books?
No. There is no marketplace, so there is no new-client fee. Clients book on your studio’s own address and stay your clients.
Soft golden light through a studio curtain, empty tanning booth, warm haze

Your booth, your clients, your glow.

Ask us for pricing, and we’ll set you up and move your data this week.