For waxing studios

Booking software for waxing studios.

Short services back to back without gaps, regulars who come every four weeks, and memberships that bring them back. Clients book online or by text and pay on your own terminal.

No contract. No commission on your clients.

Wax specialist checking wax temperature at a clean treatment-room cart, clay and cream tones
MMarigold Wax Studio·Choose a service
ServiceTimePrice
Brow wax15 min$20
Underarm15 min$22
Full leg45 min$75
Brazilian30 min$60
Back wax30 min$55
Members:Brazilian every 4 weeks · $49 a month
Sugaring paste being worked between gloved fingers, close crop

One system for every kind of waxing studio.

Wax centers.Several rooms and specialists, short services back to back and walk-ins on the same list.
Sugaring studios.Regulars on a four-week rhythm, reminded when they’re due.

AI that runs the front desk and answers to you.

For your clients

Clients text. It books.

Clients text the studio the way they always have. The AI front desk finds a time with the right specialist, fits short services back to back, and books once the client says yes. Nobody leaves a room to answer.

How the AI front desk works
A client texting on their phone (Waxing)
MMarigold Wax StudioAI front desk
For you

Ask your studio anything.

Who missed their visit this month? Which rooms were empty on Tuesday? Move Lucia’s 6:30 to Nina. It answers from your own calendar and sales, and shows you every change before it makes it.

Already use ChatGPT or Claude? Sign it in to your studio and ask from there, with only the access you allow.ChatGPTClaudeOther assistants
How the assistant works
The owner at the front desk, looking at their phone between clients (Waxing)
AssistantOwner only
Quinn, the voice receptionistPicks up the phone between back-to-back appointments. Available as an add-on.

Built for how a waxing studio actually runs.

Wednesday15 appointmentsLiveDayWeek+ New
3p4p5p6p
LU
Lucia6 appts
3pMemberBrazilian · DeeCompleted
3:30pBrow wax · AvaCompleted
3:45pFull leg · KatCompleted
4:30pBrazilian · SolIn service
5:15pBooked by textBrazilian · RaeConfirmed
6:30pBrazilian · MaxConfirmed
NI
Nina5 appts
3pUnderarm · LizCompleted
3:30pBack wax · DevCompleted
4:15pWalk-inBrow wax · Walk-inChecked in
4:45pFull leg · TaraConfirmed
6pMemberBrazilian · UmaConfirmed
JO
Joy4 appts
3:30pBrazilian · IvyCompleted
4:15pBack wax · OmarIn service
5pBrow wax · RiaConfirmed
5:30pFull leg · GwenConfirmed
Back to back, no gaps.Services as short as 15 minutes fit together on the calendar, so the day fills without holes.
Regulars every four weeks.When a client is due, they get a text with a link to book their usual specialist.
Memberships.A monthly membership for regulars, charged through your own processor.
Walk-ins.Walk-ins go on the same calendar as booked clients, in one tap.
No-show fees.Ask for a card at booking and charge your no-show fee in one tap.
Gift cards.Gift cards sold on your booking page and at the desk.

Keep your card reader. We connect to it for free.

booqwell works with Clover, CardChamp (CardPointe), Square, Dejavoo and Stripe. You keep your merchant account, your terminal and your rates: the card is taken on your own terminal and recorded in booqwell with the tip and the specialist, and booqwell adds nothing per transaction. On Clover and CardChamp, card on file and no-show fees are set up with our team.

How the processor connection works

Moving from Vagaro, Booker or Square?

We bring your clients, upcoming appointments, services, prices and memberships across with you on an included setup call. Most studios are live within a week, and your old system keeps running until you’re ready.

Priced per location. No cut of your sales.

We quote booqwell per location for your studio. No commission on your clients and no markup on card payments.

Ask for pricing
A waxing studio owner laughing with a regular client at the front desk
Illustrative photo
Picture your studio on booqwell

Regulars come back on their own.

Clients get a text when they’re due and book in a few taps. Short services fit together without gaps. Members are charged automatically. You run the rooms, not the phone.

  • Regulars reminded when due
  • Back to back, no gaps
  • Memberships charged for you

Waxing questions

Can I book services as short as 15 minutes?
Yes. Any length works, and online booking fits short services back to back without leaving gaps.
Do you do memberships?
Yes. Set a monthly membership, charged through your own processor, with visits counted as members come in.
Can clients be reminded when they’re due?
Yes. Set how many weeks a service lasts, and booqwell texts the client a link to rebook when it’s time.
Can clients book by text?
Yes. Clients text your studio and the AI front desk books, moves or cancels on your real calendar. Nothing is booked until the client confirms, and anyone on your team can take over the conversation.
Do you charge me when a new client books?
No. There is no marketplace, so there is no new-client fee. Clients book on your studio’s own address and stay your clients.
Tidy treatment room ready for the next client, paper sheet on the bed, warm lamp

Your rooms, your regulars, your rhythm.

Ask us for pricing, and we’ll set you up and move your data this week.